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About Us

We catalyze businesses that operate at the cusp of media, communications and technology

Vision

We’re partners, not just investors. Our hands-on approach combines deep industry expertise with global networks to accelerate your growth trajectory.

Mission

We’re partners, not just investors. Our hands-on approach combines deep industry expertise with global networks to accelerate your growth trajectory.

Our Values

We believe in the power of collaboration, creativity, and purpose. These principles guide how we work together, solve problems, and create digital solutions that make a meaningful difference in the world.

Cusriosity

We're partners, not just investors. Our hands-on approach combines deep industry expertise with global networks to accelerate your growth trajectory.

Integrity

Driven to do what's right and to make the hard choices. This enables us to realistically assess our ability and capability to solve the identified problems.

Agility

In a complex world that is constantly in flux, we are fast and flexible in order to act on new opportunities quickly and effectively.

Passion

This is the fuel that makes new discoveries possible and drives us to create and grow intellectual property products at scale.

Our Story

Pioneers and thought leaders in the communication and social industry

We are a venture catalyst that bridges martech ideas and success. We got our start in the marketing and communications business in 1997 with an owned venture of Pakistan’s first media agency.
As pioneers and thought leaders in the communications industry, over the years we have had a front row seat on the technological changes and challenges our clients and the industry at large are faced with. The areas where these challenges lie are in the spaces of Commerce, Insights, Sports, Communications and Video. With no credible, reliable solutions available in the market, we are taking charge in solving for these challenges to help not only our clients, but to elevate the industry at large. We do this by investing in or co-creating martech solutions in these spaces.

Our Leadership

We are group of seasoned entrepreneurs and successful industry professionals with a proven track record in strategy and operations.

Raihan Ali Merchant

Raihan Ali Merchant

Chairman and Founder

Zaayer Ali Merchant

Zaayer Ali Merchant

Chief Operating Officer

Farhan Khan

Farhan Khan

CEO - Brainchild Communication

Fatima Hyder

Fatima Hyder

Chief Strategy Officer

Arshad Ali

Arshad Ali

CEO - bSecure

Hussain Naqvi

Hussain Naqvi

Director, Buying

Sarah Anjum

Sarah Anjum

Group Head Legal and Corporate Affairs

Ready to Build the
Future Together?

Whether you’re a founder with a vision or an LP looking to invest, we’d love to hear from you.